Every
day, business headlines tell us that mobile is the future of commerce,
education, advocacy, and … fill in the blank. To put this into perspective, today,
85% of the world’s population has access to a mobile phone with voice and text
capabilities, according to a recent report
from Ericsson. India and China are growing most rapidly, followed by Brazil,
Indonesia, and Bangladesh. By 2018, voice traffic will be very small compared
to data, which will grow about 20 times from today’s consumption levels.
Although growth varies by region, global data usage doubled in 2011.
This
is great news for the developing world, where access to mobile phones is
widespread and people are increasingly using them to create new livelihoods,
manage their finances, stay informed, and engage with government. For instance,
grain traders in Niger compare market prices across the country using their
mobile phones, cutting the cost of traveling to different markets, which can
result in a 30% profit increase. And in Kenya, rural AIDS patients receive SMS
reminders to take their antiretroviral drugs. Not only is this less
expensive than in-person reminders, but it is leading to higher rates of medication
taking, according to a recent report, “Maximizing Mobile,” from the World Bank.
There
are many exciting mobile innovations geared towards improving lives in the
developing world, some based in their local markets and others developed
internationally. Here are four noteworthy innovations focused on improving
access to financial services and fair wages:
Developed
by California-based nonprofit Good World Solutions, Labor Link allows
companies to easily communicate information—via SMS and voice recordings—to
workers across their entire supply chain, and to collect real-time data from them
on satisfaction, working conditions and social impact. This is accomplished via
mobile phones and is free to the participating workers. The tool launched in
Peru in 2010, having expanded today to India, Brazil, China, Dominican Republic
and Sri Lanka. Working so far with brands like Eileen Fisher, Marks &
Spencer and Patagonia, Labor Link has served 10,000 workers to date, and is
hoping to expand that to more than 100,000 by 2015.
Three quarters of the world’s poor are unbanked, with no hope of
accessing basic financial services because of lack of credit scores. This is
why InVenture, with offices in Bangalore, has set out to help low-income
individuals and small businesses track their daily accounting via mobile phones.
This allows them to better manage their finances, and InVenture to collect the
data to calculate their credit scores, which will ultimately help them secure
better loan terms and be considered bankable. InVenture also offers the data to
lending institutions (e.g. microfinance institutions, or “MFIs”) so that they
can actively monitor the health of their portfolios to improve visibility into
their lending performance. The organization has five lending partners in India,
thousands of users, and is growing about 30% a month. It’s planning to expand
to Kenya in 2013.
Formerly called “Mobile
Transactions,” this Zambia-based company allows people to send and receive
money quickly and easily through their mobile phones. The vast majority of
financial transactions in Africa are done with cash and paper, because in
countries like Zambia, more than 80% of adult income earners are unbanked and
have very limited access to computers. This is a problem, because dealing in
cash is expensive, inefficient and insecure. Besides transferring money, Zoona
allows people to securely store savings on their phones, receive insurance
payouts, and receive and repay loans. It uses a distributed network of
agents who serve as live ATMs, collecting and distributing cash for transfers
and other transactions. The company is currently processing $5 million a month,
with 75,000 active users in Zambia, Zimbabwe, Mozambique, and Malawi.
For another example of a wildly successful
application of this type of technology, check out mobile money service M-Pesa, used by at least
70%
of the Kenyan population and operated by Safaricom, Kenya’s leading mobile
network provider.
In
the U.S., there’s PayPal; in Kenya, there’s a PayPal-like up-and-comer—Kopo
Kopo—also working to solve the inefficient cash economy of Africa. With backing
from venture capitalist superstar Vinod Khosla, the 2-year-old startup (which
started as a nonprofit serving MFIs) allows Kenyan consumers to pay merchants
via their mobile phones, while providing a web-based application that enables
small- and medium-sized businesses to accept and track these mobile transactions. It also allows businesses to analyze buying
trends and communicate with their customers—about upcoming sales, for
instance—via SMS. The company has recently partnered with Safaricom to enable
Kopo Kopo merchants to process M-Pesa transactions. Currently operating only in
Kenya, Kopo Kopo hopes to expand into all of East Africa within five years.
The
mobile money future of the developing world is promising, but there’s work to
be done to ensure that the people who need mobile financial services most—the
poorest of the poor—aren’t neglected because telecom companies have little
interest in building out infrastructure in rural markets and because mobile
services providers’ transaction fees are prohibitive.
Does
anyone know of other organizations that are working to resolve these problems?
If so, please leave a note in the “Comments” section below.
--
Lonnie Shekhtman
Lonnie is not an employee of MicroPlace and is paid by MicroPlace to produce her blog series.